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What to buy at Black Friday Shopping Festival？

2020-12-03

The new crown epidemic is changing the way American consumers shop. According to estimates from the American Adobe Analysis Company, the online transaction volume of the "Black Friday" on the 27th set a record, a 22% increase over the same period last year.

"Black Friday" is the day after Thanksgiving, marking the beginning of the Christmas shopping season. With the rise of online shopping, more consumers choose to place online orders during the "Black Five" period. This year the new crown epidemic has intensified this trend.

Adobe Analytics tracks online consumption and estimates that this year’s "Black Five" U.S. online transaction volume reached 9 billion U.S. dollars, breaking the record of last year's "Black Five" online transaction volume of 7.4 billion U.S. dollars, a year-on-year increase of 22%. Toys, headphones and TVs are selling well online.

This year, the online transaction volume of US retailers has increased significantly. According to data from Adobe Analytics, the online transaction volume of large retailers such as Wal-Mart, the largest chain retailer in the United States, and Target Department Store, a general merchandise chain during the "Black Five" period, increased by 403% compared to the daily average in October. Quotient rose 349%.

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